• #1 Clarity: avoid ambiguity or generality, ask direct questions without any margin of confusion.
• #2 Short, simple sentences and present tense.
• #3 Avoid acronyms or technicalities.
• #4 Avoid concepts like everything, nothing, always, never... People do not normally have such extreme attitudes.
• #5 Avoid using denials, it is confusing.
• #6 When you offer several response options, they should be discriminatory and not repeated.
• #7 Avoid asking questions in the future, it is better to focus on concrete actions.
• #8 Avoid double questions, or users will be confused about what they are answering.
• #9 Include a minimum of questions and possible answers (maximum of 10 questions and 5 answer options).
• #10 Customize the design without distraction and only when the survey is framed in a campaign with a specific image.

Default Facebook script inserted in webforms has the format below.

In green colour the “Facebook pixel ID” that varies with each campaign. Is a chain of numbers.
In red colour the “Facebook pixel additional content” that applies in some campaigns that want to measure specific conversions. Include one or more than one code lines with the format “fbq(‘track’,’EVENTTOTRACK’);

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    <!-- Facebook Pixel Code -->
        <script>
          !function(f,b,e,v,n,t,s)
          {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
          n.callMethod.apply(n,arguments):n.queue.push(arguments)};
          if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
          n.queue=[];t=b.createElement(e);t.async=!0;
          t.src=v;s=b.getElementsByTagName(e)[0];
          s.parentNode.insertBefore(t,s)}(window, document,'script',
          'https://connect.facebook.net/en_US/fbevents.js');
          fbq('init', '1284177075308033');
          fbq('track', 'PageView');
        
          fbq('track', 'AddtoCart');
        </script>
        <noscript><img height="1" width="1" style="display:none"
          src="https://www.facebook.com/tr?id=1284177075308033&ev=PageView&noscript=1"
        /></noscript>
    <!-- End Facebook Pixel Code -->
    
***************************************************************************************************************************************

Default Google Tag Manager script inserted in webforms has the format below.

In green colour the “GTM ID” that varies with each container. Is a chain of numbers.

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    <!-- Google Tag Manager -->
        <script>
            (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
            new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
            j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
            'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
            })(window,document,'script','dataLayer','GTM-XXXXXX');
        </script>
        <!-- End Google Tag Manager -->
        <!-- Google Tag Manager (noscript) -->
        <noscript>
        <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXX"
            height="0" width="0" style="display:none;visibility:hidden"></iframe>
        </noscript>
    <!-- End Google Tag Manager (noscript) -->
    
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