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Tips for creating a friendly survey with high response rates
Default Facebook script inserted in webforms has the format below.
In green colour the “Facebook pixel ID” that varies with each campaign. Is a chain of numbers.
In red colour the “Facebook pixel additional content” that applies in some campaigns that want to measure specific conversions. Include one or more than one code lines with the format “fbq(‘track’,’EVENTTOTRACK’);
*************************************************************************************************************************************** <!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1284177075308033'); fbq('track', 'PageView'); fbq('track', 'AddtoCart'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1284177075308033&ev=PageView&noscript=1" /></noscript> <!-- End Facebook Pixel Code --> ***************************************************************************************************************************************
Default Google Tag Manager script inserted in webforms has the format below.
In green colour the “GTM ID” that varies with each container. Is a chain of numbers.
*************************************************************************************************************************************** <!-- Google Tag Manager --> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-XXXXXX'); </script> <!-- End Google Tag Manager --> <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXX" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <!-- End Google Tag Manager (noscript) --> ***************************************************************************************************************************************